Online Bachelor of Arts in Management (BA)
Discover what it takes to be a standout leader in today’s business environment. The Bachelor of Arts in Management at American Military University (AMU) arms students with practical skills as they learn how to optimize organizational performance.
Program Overview
This Bachelor of Arts in Management program equips you with practical knowledge to prepare you to lead with purpose. You will become familiar with strategic management practices as you learn how to build and support a high-performance workforce.
AMU’s comprehensive curriculum takes an integrative approach that examines the nuances of making informed business decisions. Courses address the ethical duties of today’s organizations, and students consider how leaders may satisfy company objectives responsibly.
Class discussions and written assignments emphasize real-world applications for the management principles and theories covered throughout this bachelor’s degree program. Students also learn how to navigate the modern business environment through effective:
- Communication
- Leadership
- Decision-making
- Critical thinking
- Project management
- Human resource management
The program incorporates human resource management concepts as well, and learners study the best practices for organizing, motivating, and leading employees. Coursework combines case studies with problem-solving exercises to help students understand the complex role managers play in supporting organizational development.
In addition, students may select degree concentrations to gain further insights into specific business domains, such as entrepreneurship and sports entertainment management, among others. Elective courses also comprise a significant portion of the curriculum, allowing students to further tailor their studies to their unique interests.
This online management degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®11) and aligns with Society for Human Resource Management (SHRM®) standards. The University’s management department also works closely with an Industry Advisement Council (IAC) of business executives and professionals who review curriculum to help ensure students gain the practical knowledge needed in today’s business world.
Business Management Concentrations
AMU’s degree concentrations provide students with specialized knowledge and skills through courses that examine different pathways in today’s business environment. Learners reflect on the unique challenges organizational leaders must navigate to make informed business decisions and produce measurable results. For example, the human resource management concentration teaches students about the business laws that govern employer-employee relationships and protect workers’ rights.
About the Concentration
A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Practice management skills related to the area of study.
- Apply critical thinking and decision-making skills to the area of study.
- Develop management strategies for an organizational setting in the area of study.
About the Concentration
The concentration in Business Project Management enhances the student’s understanding of how businesses depend on project management to move the organization toward its strategic goals. Through this concentration, the student will be introduced to the theories, concepts, and practices that align with project management.
Students will come to understand how projects begin during the sales cycle and continue to be assessed after the project is delivered. Students will be exposed to skill sets to track and monitor projects, develop a schedule and integrate it with costs and risks, prepare presentations for leadership and stakeholders, and create status reports. Companies depend on project management to stay competitive in developing new offerings, determining the technology needed within the enterprise, updating processes and procedures, and implementing projects for customers.
The concentration is designed for business professionals and military personnel interested in project management within the business environment.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Analyze the fundamentals of project management.
- Demonstrate varying problems from a risk management standpoint.
- Define the role of projects and project management.
- Create a project charter, a scope statement, a Work Breakdown Structure (WBS), Risk Management Plan, Quality Management Plan, and Stakeholder Management Plan.
- Explain the need for ethical project management.
About the Concentration
The concentration includes the world of digital retailing for retail management professionals. Digital retailing encompasses multiple facets of technology from smart stores with product experts, instant data access, to expanded use of artificial intelligence, virtual and augmented reality, expanded mobile/cashier-less capabilities, consumer protection, and seamless customer experiences with e-commerce, m-commerce, and brick and mortar locations. In addition, students have the opportunity to study digital marketing and cyber security.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Explore the evolution of retail markets from pre-industrial to modern day digital retailing.
- Differentiate the various forms of online and digital retailing.
- Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.
About the Concentration
Focuses on key concepts and principles of being a successful entrepreneur or small business owner. You will examine leadership practices, feasibility of ideas, funding, and customer service specific to a small business.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Establish entrepreneurial factors affecting product and services in the reverse logistic environment.
- Apply customer service skills to entrepreneurial projects, programs or organizations.
- Analyze entrepreneurial ventures to understand sources of funding and other legal requirements
About the Concentration
Delves into the laws, rules, regulations, policies, trends, and issues affecting both human capital in the workplace and the field of human resource management. Compares compensation packages and incentives used to recruit and retain employees. Includes the selection, training, and development of employees, as well as performance appraisal and reward systems.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Examine various laws, rules, regulations, and policies affecting human capital in today’s workplace.
- Compare and contrast compensation packages and incentives used to recruit and retain employees for various positions in an organization
- Assess leading trends and issues in the field of Human Resource Management
About the Concentration
Provides a foundation in the leadership process and motivation. Examines management techniques in organizational change and transformation, and the processes of conflict resolution. Additional topics include common leadership theories exercised in business, military, and political contexts in public and nonprofit organizations.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Examine measurement tools that will assist one with determining levels of self-awareness, emotional intelligence, and personality.
- Demonstrate techniques that will lead others to greater personal self-awareness through general counseling and active listening.
- Develop strategies on creating change in the workplace, including how to build teams and lead staff during critical times.
- Evaluate the principles of leader development in organizations and the tools that allow development and growth to occur (i.e. 360-degree assessments, mentoring).
About the Concentration
Helps to prepare graduates to position themselves for jobs within the sports and events world, and is ideal for the individual focused on mastering the sports world from a business management perspective. It combines the necessary technical components of the sports industry with the foundation skills for orchestrating such events (human capital behavior and motivation, organization resources and development, culture and relationships, sport and law and emerging issues in sports and entertainment).
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Demonstrate technical and managing skills to develop an event in the sport and entertainment industry.
- Integrate coursework and networking opportunities to help create a pathway into the sports and entertainment business world.
- Apply concepts and theory to the sport and entertainment world by developing an ePortfolio to showcase skills acquired in the program.
About the Concentration
Given the current economy, many business leaders believe that their #1 priority is to hire and retain specific talent for their organizations. Companies are seeking opportunities to attract passive candidates, but the market is competitive. This concentration seeks to assist students with developing strategies that entice potential candidates to work in various fields.
Program Objectives
Upon successful completion of this concentration, the student will be able to:
- Develop strategies for hiring employees that will embrace the organization’s culture.
- Create onboarding strategies that promote higher productivity.
- Analyze techniques that encourage recruiters to think like marketers.
- Implement an employer brand to attract potential candidates.
- Outline a development plan to further an employee’s career.
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Discover How This Management Degree Can Help You Pursue Your Goals
Online students in this bachelor’s degree program will learn how business leaders manage complex employee-employer relationships to build high-performing teams and delegate tasks effectively. Courses also explore the risk management techniques that professionals leverage to make informed business decisions.
In addition, students will:
- Evaluate the organizational design of a company to ensure its systems, processes, and staffing meet its present and future needs to be competitive
- Develop strategies to address talent acquisition and retention
- Analyze the impact of international, legal, political, and economic forces on individual development, team building, and organizational and departmental performance
- Examine strategies for ethical conduct, corporate and social responsibility, and communication in the global business environment
- Demonstrate the critical-thinking, analytical, and decision-making skills needed to effectively manage human capital and achieve organizational results
AMU’s curriculum is designed to prepare students with career-relevant skills and knowledge. Courses examine the wide range of duties that organizations assign to senior-level business professionals, from leading and motivating personnel to overseeing supply chain management systems. Learners gain practical insights into contemporary management theories as they discuss how the concepts covered throughout this program apply to real-world scenarios.
Graduates may have potential career opportunities as:
- Program managers/project managers, who oversee projects and budgets and may work in federal or military settings
- Human resources generalists, who manage personnel readiness and support other HR initiatives
- Operations research analysts, who may work with the Department of Defense (DoD) and evaluate operations to improve mission effectiveness
Sharpen your problem-solving skills as you study the principles of business management. Degree-seekers in AMU’s online program learn how effective leaders ensure smooth operations through resilience and agility. Learners also consider how organizations demonstrate ethical decision-making even when faced with unexpected challenges, such as rising business expenses or global supply chain disruptions.
Coursework prepares students to:
- Apply leadership and management principles to military, federal, corporate, and service-oriented organizations
- Analyze organizational structures and command systems
- Communicate effectively within chain-of-command, interagency, and joint operations
- Apply ethical and legal principles to management practices
- Demonstrate leadership in team building, morale, and mission readiness
- Apply critical thinking and problem-solving to address operational and organizational challenges
- Apply project and program management to support mission objectives
- Evaluate cross-cultural and global management issues that affect organizational readiness
- Use technology and data to inform resource allocation and operational planning
Dr. Jan Spencer
Department Chair, ManagementA majority of AMU’s faculty, alumni, and students have years of military service and have lived the experiences that fellow students are going through. As such, military values like integrity, accountability, and service are the backbone of the program. Our management degree program is a highly supportive environment where it’s common to see students helping one another.
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Explore Required Courses for Management Majors at AMU
This online bachelor’s degree program follows a well-rounded curriculum that combines general education with elective courses, major-required courses, concentrations, and a final program requirement. Students gain fundamental knowledge of the business management principles that help optimize labor relations and support organizational growth.
Courses also explore how effective decision-makers uphold business ethics while navigating change management. Assignments integrate artificial intelligence (AI) tools to help students better understand the measures managers must take to leverage technology responsibly.
Build Lasting Connections While You Study Business Management
Degree-seekers in this online program can connect with faculty members, classmates, alumni, and industry leaders through the University’s wide selection of student clubs. Explore more than 100 honor societies, preprofessional organizations, and other online communities, including AMU’s:
- Society for Human Resource Management student chapter
- Sigma Beta Delta Honor Society
- The Society of Collegiate Leadership and Achievement
Learn more about student life at AMU.
Signature Skills: A Learning Revolution
Integrated into our student curriculum, these signature skills teach you how to move through the world with confidence. The road to success is paved with signature skills learned at APUS.
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Encouraging students to use current technologies, critically evaluate emerging tools, and responsibly engage with digital and AI systems.
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Strengthening the ability in all students to analyze information objectively, question assumptions, explore alternatives, and develop skills essential for navigating continual change.
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Helping students thrive in dynamic workplaces by reinforcing adaptability, resilience, innovation, and self-awareness.
Welcome to a learning revolution.
APUS signature skills.
Digital literacy, critical thinking, a growth mindset entwine themselves around the student journey.
They’re in everything we do!
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Meant to inform our approach to you, and your ability to thrive beyond the classroom,
these signature skills teach you how to move through the world with confidence.
The road to success is paved with signature skills learned at APUS.
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AMU is here to support your student journey
Your mission matters, but so does your well-being. That's why we provide supportive resources to help you stay ready for what’s next.
• Career Coaching• 24/7 Mental Health Support
• Admissions & Advising Support
• Student Life
CAREER COACHING
Whether you’re transitioning from military to civilian life or pursuing advancement within your branch of service, AMU’s Career Services are here to help. Our coach-guided experiences empower you to translate your military skills into new opportunities, develop your professional strengths, and chart a course to your next mission.
Learn More24/7 MENTAL HEALTH SUPPORT
Resilience is critical to mission success, and that starts with your mental health. AMU offers confidential, flexible, 24/7 access to support resources to help you manage stress, find balance, and stay mission-ready.
Learn MoreADMISSIONS & ADVISING SUPPORT
We understand the unique needs of military students. That’s why our admissions and advising teams provide personalized guidance from day one, helping you navigate enrollment, maximize your benefits, and plan your academic journey around your service commitments. We’re here to help you succeed wherever duty calls.
Learn MoreSTUDENT LIFE
At AMU, you’ll be part of a strong, service-minded community that understands your goals and values. Through student organizations like the Student Veterans of America (SVA) and access to the university directory through ecampus, you’ll connect with peers and mentors who can help you build your professional network and lifelong camaraderie.
Learn MoreReceive an Affordable Education in Business Management at AMU
- $0 Application Fee
- $0 Textbooks & Ebooks
- $0 Transfer Credit Evaluation
Earning a degree is a valuable investment, but it needs to fit into your budget. Our tuition estimator can help you estimate your tuition and fees, so you can plan a manageable path to your educational goals. For full details, please refer to the financial aid cost of attendance (COA). This estimate does not include course materials, supplies, equipment, software and other expenses such as lab fees. You may be eligible for partnership grants through your employer. Speak with your admissions representative for more details.
AMU Removes Barriers
Quality Education Shouldn't Break the Bank
We offer special rates and grants for eligible students and limit fees to help keep the cost of higher education within reach. Find out how you can save on tuition expenses with our:
- Transfer Credits
- Financial Aid
- Private Loans & Scholarships
- Military & Veteran Benefits
Transfer Credits
AMU recognizes the value of your service and experience. Our generous transfer credit policy ensures that you get credit for prior college coursework, military education and training, exams, and certifications so you can save time, keep costs low, and stay focused on your education mission.
Learn MoreFinancial Aid
In addition to special rates and grants for military servicemembers, veterans, and their families, we also participate in federal financial aid programs for those who qualify. Our Financial Aid Office team can help ensure you have the support you need.
Learn MorePrivate Loans & Scholarships
AMU students may explore private education loans or scholarship options to supplement their education funding. Before pursuing these options, you should complete the Free Application for Federal Student Aid (FAFSA) to learn about your eligibility. We encourage all borrowers to research their choices, review interest rates and repayment terms, and make an informed decision that aligns with their goals.
Learn MoreMilitary & Veteran Benefits
As a leader in higher education for the nation’s military and a top choice for veterans using education benefits, AMU proudly accepts Tuition Assistance (TA) and other military education benefits. Our experienced Military Tuition Assistance team can help you understand your eligibility, apply your benefits, and make the most out of your available resources.
Learn MoreApply to the Bachelor’s in Management Program at AMU Today
New students can enroll in AMU’s online management degree program all throughout the year. Online courses start monthly and mostly run for 8 weeks. There are no set login times, and students have 24/7 access to course materials. You may participate in weekly class discussions and complete weekly written assignments from anywhere with internet access.
Review our admission requirements and submit your application today.
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No Entrance Exams
No SAT® or ACT® required for undergraduate programs10
- No Application Fee For undergraduate courses
- Courses Start Monthly Enroll now, start next month
- All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
- There is no fee to complete the AMU admission application for this program. View steps to apply.
Learn More About AMU’s Online Management Degree Program
AMU faculty members usually teach in fields they have worked in themselves. Many of these educators joined the University after serving in the armed forces and have first-hand experience transitioning from military life to the civilian workforce.
This online management program is led by faculty members who enrich AMU’s curriculum with real-world insights from their professional backgrounds across the public and private sectors.
Related Programs
American Military University offers more than 200 career-relevant degree and certificate programs online.
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The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.
The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.
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