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School of Health Sciences

Athletic Administration

Online Graduate Certificate in Athletic Administration

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$0 Application Fee
$0 Transfer Credit Evaluation

72%Have Graduated with No APUS-incurred Student Loan Debt2

About This Program

The graduate certificate in athletic administration from American Military University (AMU) provides you with the fundamental skills required to manage sports programs and facilities.

Our athletic administration graduate certificate’s curriculum addresses current sports and fitness industry trends. It focuses on the knowledge and skills needed by intercollegiate athletic directors, recreation directors, and sports and fitness center owners and managers. Coursework covers:

  • Leadership and business management
  • Marketing and promotion
  • Fundraising
  • Sports law                                                                                         

This online certificate in athletic administration integrates accreditation standards defined by the American Society of Exercise Physiologists.

What You Will Do

  1. Compare and contrast various approaches to the administration of sports programs in a multitude of sports settings
  2. Recognize the various roles of internal and external stakeholders in managing sports programs
  3. Understand major legal issues related to sports, sports management, and the sports industry
  4. Become familiar with entrepreneurial opportunities in the sports industry, such as franchising and small business ventures

Program at a Glance

Number of Credits
18
Transfer up to 9 credits1
Cost Per Credit
$425 | $250*
$382.50**
*with Preferred Military Rate
**with Veteran Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

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Program Requirements Printable Catalog Version

Must take all courses for this section.

Course ID: 2718

|
This course is a study of one of the most complex professions in secondary education – high school athletic administration. The topics include leadership and management roles in sports/athletic administration, high school sports finance and budgeting, student-athlete issues, association regulations and guidelines, and other issues focused on the array of sports disciplines, coaches, and programs at the high school level.
Registration Dates Course Dates Session Weeks
07/31/23 - 12/29/23 01/01/24 - 02/25/24 Winter 2024 Session B 8 Week session
10/30/23 - 03/29/24 04/01/24 - 05/26/24 Spring 2024 Session B 8 Week session

Course ID: 5126

|
This course is an introduction to sports-related legal issues and concepts. Its focus is on providing an overview of the major legal issues associated with sports, sports management, and the sports industry. Students will conduct research, read, and write on issues associated with the sports legal industry. Topics include but are not limited to discrimination, legislation, regulation and rights, competition, contract, labor, tort and trademark law, and administrative, antitrust and constitutional law.
Registration Dates Course Dates Session Weeks
05/29/23 - 11/03/23 11/06/23 - 12/31/23 Fall 2023 Session I 8 Week session
06/26/23 - 12/01/23 12/04/23 - 01/28/24 Fall 2023 Session D 8 Week session
07/31/23 - 12/29/23 01/01/24 - 02/25/24 Winter 2024 Session B 8 Week session
08/28/23 - 02/02/24 02/05/24 - 03/31/24 Winter 2024 Session I 8 Week session
09/25/23 - 03/01/24 03/04/24 - 04/28/24 Winter 2024 Session D 8 Week session
10/30/23 - 03/29/24 04/01/24 - 05/26/24 Spring 2024 Session B 8 Week session

Course ID: 2771

|
This course provides students with the fundamental knowledge and skills for designing and managing sport and recreation facilities and organizing sport events. Included in the course are topics related to planning for events and tournaments, scheduling of facilities and events, and overall management of events. Students will examine several different types of sporting events from local tournaments to the Olympics. The course will also delineate the factors involved in the planning, design and management of events while examining the social, economic and environmental impacts of sporting events on the host community. Throughout the course students are encouraged to attend and/or volunteer at sporting events to put the course knowledge in to practice.
Registration Dates Course Dates Session Weeks
06/26/23 - 12/01/23 12/04/23 - 01/28/24 Fall 2023 Session D 8 Week session
08/28/23 - 02/02/24 02/05/24 - 03/31/24 Winter 2024 Session I 8 Week session
10/30/23 - 03/29/24 04/01/24 - 05/26/24 Spring 2024 Session B 8 Week session

Course ID: 2772

|
This course focuses on the entrepreneurial opportunities in the sports industry, to include sports management, sports franchise, sports agency, and small sports business management professions and programs. The course focuses heavily on the business plan, financial, and planning issues associated with entrepreneurial and small business ventures. Students will develop their own entrepreneurial sports plan as an independent research project for this course.
Registration Dates Course Dates Session Weeks
05/29/23 - 11/03/23 11/06/23 - 12/31/23 Fall 2023 Session I 8 Week session
08/28/23 - 02/02/24 02/05/24 - 03/31/24 Winter 2024 Session I 8 Week session

Course ID: 4029

|
This course examines contemporary and productive management principles and concepts used throughout the sports industry and various sport organizations. Through this course, students will learn skills related to creative problem solving and strategic planning, while developing the skills to lead, organize, and delegate in managerial and leadership positions.
Registration Dates Course Dates Session Weeks
05/29/23 - 11/03/23 11/06/23 - 12/31/23 Fall 2023 Session I 8 Week session
07/31/23 - 12/29/23 01/01/24 - 02/25/24 Winter 2024 Session B 8 Week session
09/25/23 - 03/01/24 03/04/24 - 04/28/24 Winter 2024 Session D 8 Week session

Course ID: 4030

|
This course focuses on the fundamentals roles of developing, activating, and managing sport sponsorship through sales and promotion. Through shared practical examples, this course will view how to generate ticket sales through sport promotion and how to utilize e-commerce as a promotional tool in sports.
Registration Dates Course Dates Session Weeks
05/29/23 - 11/03/23 11/06/23 - 12/31/23 Fall 2023 Session I 8 Week session
06/26/23 - 12/01/23 12/04/23 - 01/28/24 Fall 2023 Session D 8 Week session
08/28/23 - 02/02/24 02/05/24 - 03/31/24 Winter 2024 Session I 8 Week session

Courses Start Monthly

Next Courses Start Dec 2
Register by Nov 29
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Admission Requirements

  • All AMU master's degree/graduate certificate programs require a bachelor’s degree (or higher) from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA®).
  • Please read all graduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application for this program. View steps to apply.

CHEA® is a registered trademark of the Council for Higher Education Accreditation. 

Materials Cost

Technology fee: $85 per course 

Need Help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions coach at 877-755-2787 or [email protected].

Quality Education Should Be Affordable

So you can focus on the opportunities ahead, without the financial burden of more expensive schools who are not as invested in your success. Learn more about paying for school.

Consumer Information

Disclosures

Maryland Residents learn more about costs, completion rates, median debt, and more.

1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University’s transfer credit policy webpage for complete information. 

2Alumni Graduated with No APUS-incurred Student Loan Debt As of December 31, 2021

Includes alumni who graduated with an associate, bachelor's, or master's degree from APUS. Student loan debt is defined as student loans and private education loans used for tuition, fees, living expenses, and book costs associated with courses taken at APUS. Many APUS students receive military tuition assistance and veterans education benefits, which are not student loan debt.

*Cost Per Credit Hour

AMU's Preferred Military Rate is $250 per credit hour for all undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.
See all military student benefits.

Cost of Attendance

Learn more about AMU’s cost components and full cost of attendance.